• the inventors of eyetracking heatmaps
  • truly see your website, then let’s improve it
We test and advise
  • the best corporations
  • Eyetools tested these companies
  • the best digital agencies
  • Agencies that Eyetools has advised
  • and we even help smaller online businesses. We nearly doubled sales for one that sells garden gnomes!
Our results
  • when we Optimize (guaranteeing an improvement)
  • 133% increase in conversions (more than doubled conversions) for a Fortune 100 sales funnel page,
    beating a competing Multivariate Testing optimization by 2.5 times.
  • 35% increase in sales for a multi-national corporation
  • when we Test and Advise
  • Sprint increased sales for a key campaign by 73%
  • IBM increased email conversions by 60%
  • a Fortune 100 Small Business site increased conversions by 40%
  • a content site’s landing page increased paid sales by 64%
  • an e-commerce website increased yearly sales by 30%
Our expertise
  • experience derived from testing thousands of web pages/emails/prototypes
  • longest-running eyetracking company focused on the Web
  • 6 eyetracking patents
  • first to eye-track a scrolling web page
  • inventors of eyetracking heatmaps as a visualization
We analyze
  • the entire human experience and Digital Media interaction
  • eye-tracking
  • click tracking
  • usability
  • information architecture
  • copywriting
  • visual design