Eyetracking Google Search Results -- Eyetools Research (This One Should Help With Search Engine Optimization (SEO/SEM) Planning).
New Eyetools EyeTracking Study verifies the importance of page position and rank in both Organic and Pay-per-click search results for visibility and click through in Google.
(PRWEB) -- A joint eye tracking study conducted by eye tracking firm Eyetools and search marketing firms Enquiro and Did-it.com has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle."
These eyetracking results apply to Search Engine Optimization and Marketing.
People don't always realize that they can optimize their landing pages using eyetracking to better convert their traffic into sales. If you're paying for traffic, you can make a huge improvement in ROI by optimizing landing pages (30% boost in sales!).