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Yahoo Search Assist Uses Eyetools Eyetracking to Optimize Design Based on Eyes and Where People Look

About 1 minute into the CBS News report, Yahoo shows an eyetracking heatmap generated by Eyetools software and talks about how Yahoo used eyetracking data/heatmaps to optimize the Search Assist design. They're calling it "the biggest consumer improvement to its search engine... ever".

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Written by Greg Edwards

Other articles written by Eyetools

In the Press

Yahoo Search Assist Uses Eyetools Eyetracking To Optimize Design Based On Eyes And Where People Look
Eyetools In Wall Street Journal: Benefits Of Heatmap Testing For Ibm Ogilvy Cisco
Eyetools In Adage About Ogilvy Using Our Eyetracking For Its Email Clients
The 3rd kind of conversion problem: the most exciting one

Basics of Eyetracking

Understanding Eye Tracking, Part 1:  Misinterpreting Data
Understanding Eye Tracking, Part 2:  What You Can Learn From Eyetracking Data
Understanding Eye Tracking, Part 3:  What Is a Heatmap Really
Understanding Eye Tracking, Part 4:  What Is a Scan Path
Understanding Eye Tracking, Part 5:  Time And Heatmaps

People can't click on what they don't see

Small Decreases In Viewing Can Decrease The Probability Of Being Clicked By More Than 50 Percent
Wasting Money On Content In Visual Dead Zones

Success stories

Eyetools Doubles Conversion Rate for Fortune 100 Client
How Eyetracking Helps Website Redesigns: An Eyetools Case Study

Examples

Common Email Layouts B2C Electronics Template
Eyetracking Circuit Citys Email Template
Branding Effectiveness Sports Illustrated And Footaction
Css Zen Garden An Eyetools Eyetracking Analysis
Is The Washington Post Wasting Money On The Bottom Half Of Their Homepage
The New Washington Post Homepage Design: An Eyetools Eyetracking Analysis
Blog Analysis And Optimization With Eyetracking
Eyetracking a Navigation Bar How Many Elements Are Read? Well, It Depends

Eyetools eyetracking and SEO / SEM

Eyetracking Google Search Results Eyetools Research: This One Should Help With Search Engine Optimization SEO/SEM Planning
Eyetracking Google Checkout Button Does Not Increase Viewing Significantly But...
Google Eyetracking Study Of Search Results On Sale
Version 2 Google Golden Triangle Eyetracking Search Report