Eyetools Research and Reports

Eyetools provided the eyetracking and analysis for many of the publicly available eyetracking marketing studies available.

Google's Golden Triangle
New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through in Google.

Purchase a copy of the report at our Online Store.

Eyetools Research
tips & interesting data
Design tips and Research from Eyetools
An informal weblog of tips and interesting research findings hosted by Greg Edwards, Founder and CTO of Eyetools, for the purpose of "sharing the really interesting eyetracking stuff we find that we haven't had an opportunity to tell people about in the past." blog.eyetools.com
How to raise your landing page conversions up to 40%
A report done with MarketingSherpa. Step-by-step instructions (based on real-life data) to get up to 40% more sales leads or ecommerce sales from your landing pages. Includes:
  • 59 Real-life campaign samples (Use as your own templates)
  • 13 Eyetools heatmaps: how eyes "see" landing pages
  • Search, email, & B-to-B landing page tactics
Understand how design decisions affect reading
The Poynter Institute, Eyetools, and the Estlow Center produced a major study of how webpage design and layout effects reading of online news sites. Read the study summary...
  • 46 people tested,
  • 10 homepages,
  • 124 articles,
  • approximately 4000 zones of interest,
  • 12 multimedia features,
  • a bunch of Q/A correlation analysis, and more.